TAMGIO vs Profound: AI Visibility Tracking Compared
TAMGIO and Profound both measure how often a brand appears in AI-generated answers, but they serve different buyers. TAMGIO is a self-serve, evidence-first tool that shows the raw API response behind every metric; ongoing tracking runs on three engines — OpenAI web_search, Perplexity Sonar, and Gemini grounded search — with Google AI Overviews added in Audit Mode, for four measured surfaces in total. Profound is an enterprise-grade AEO platform with broader engine coverage and dedicated narrative-correction tooling. Choose TAMGIO for transparent, affordable verification you can check yourself; choose Profound for multi-engine monitoring at enterprise scale with a dedicated account team.
What TAMGIO measures, and how
Ongoing tracking runs on three engines — OpenAI web_search (model gpt-4.1-mini), Perplexity Sonar (always grounded), and Gemini grounded search. Google AI Overviews (via SerpAPI) is added in Audit Mode, for four measured surfaces in total. Because AI Overviews is SERP-embedded, it can legitimately show "no_surface" when Google simply didn't render an AI Overview for a query — TAMGIO treats that as a distinct state from "brand not mentioned," rather than folding it into a lower score.
Every core metric — Mention Rate, Share of Voice, Citation Rate, Prompt Coverage — is an N-sample proxy measure, because a single AI answer is not deterministic and can't be trusted on its own. The formulas behind those metrics are public, and the same code produces the dashboard number, the shareable report, and the PDF. Only grounding-verified answers count toward the score; errors and no-surface results are shown openly rather than hidden or averaged away. Every metric carries a dashed underline you can open to see the raw API response, citations, and timestamp behind it.
Where Profound genuinely does well
Profound covers more ground on engines: daily monitoring across ChatGPT, Perplexity, Claude, Gemini, Copilot and others, with visibility scoring and competitive benchmarking against named competitors. Its citation-source analysis identifies which websites are actually driving AI answers that mention a brand and rates their authority — a useful signal for content strategy. Profound also ships FactCheck, a feature that flags inaccurate AI-generated claims about a brand and shows their source, which goes beyond visibility measurement into narrative correction. On its top plan, Profound adds enterprise infrastructure — SSO/SAML, SOC2 compliance, multi-brand tracking — plus a separate "Prompt Volumes" product showing real consumer AI queries by region and demographic.
Pricing model
Profound's published pricing (billed yearly) starts at $99/mo for Starter (ChatGPT only, 50 prompts), moves to $399/mo for Growth (3 engines, 100 prompts), and goes custom for Enterprise (up to 9 engines, multi-company tracking, SSO/SAML, SOC2). Third-party reviews suggest real-world enterprise deals often run $2,000-$5,000+/mo, and several sources describe Profound's actual buyer as skewing enterprise — CMOs and VPs of Marketing at large companies and agencies — despite the Starter tier's small-business framing.
TAMGIO's pricing is not finalized publicly yet. The site shows three planned tiers — Weekly Scan, Daily + Competitors, and Agency/White-label — without dollar figures, because the packaging is still being tuned.
Prompt setup and one-time audits
With TAMGIO, you write or AI-generate 30-40 candidate prompts and approve the final set yourself, spread across five intents: best-of, comparison, how-to, local, and pricing. If you just need a snapshot rather than ongoing tracking, Audit Mode runs a one-time, single-button domain audit — roughly 20-30 auto-generated prompts, one scan across all four engines, and an audit report with a PDF — separate from a full tracking project.
| Feature | TAMGIO | Profound |
|---|---|---|
| Engines measured | OpenAI web_search (gpt-4.1-mini), Perplexity Sonar, Gemini grounded search (ongoing); Google AI Overviews added in Audit Mode | ChatGPT, Perplexity, Claude, Gemini, Copilot and others (up to 9 on Enterprise) |
| Core metrics | Mention Rate, Share of Voice, Citation Rate, Prompt Coverage (N-sample) | Visibility score, share of voice, competitive benchmarking |
| Raw evidence per metric | ✓ | Citation-source analysis showing which sites drive AI citations |
| Narrative correction (flags inaccurate AI claims) | — | ✓ |
| Public formulas | ✓ | not publicly detailed |
| One-time domain audit | Audit Mode — single button, ~20-30 prompts, all 4 engines, PDF | not offered as a distinct one-time product |
| Enterprise infra (SSO/SAML, SOC2) | — | Enterprise plan only |
| Pricing | 3 planned tiers, not yet public | $99/mo Starter to custom Enterprise; real deals often $2,000-$5,000+/mo |
Where Profound genuinely does well
- Broad multi-platform daily monitoring across ChatGPT, Perplexity, Claude, Gemini, Copilot and more, with competitive benchmarking against named competitors.
- Citation-source analysis that identifies which websites are driving AI answers that mention a brand — useful for content strategy.
- FactCheck flags inaccurate AI-generated claims about a brand and their source, a narrative-correction feature TAMGIO does not offer.
- Enterprise-grade infrastructure (SSO/SAML, SOC2) and multi-brand tracking on its top plan, plus a separate Prompt Volumes panel-data product.
Which one fits you
Pick TAMGIO if you want a transparent, self-serve way to verify AI-visibility claims — every number traces back to a real API response, there are no black-box scores, and no one on the team will promise you a percentage-point improvement an AI answer can't guarantee. Pick Profound if you're an enterprise or agency that needs broad multi-engine coverage, narrative correction, and enterprise infrastructure, and you have the budget for it.
FAQ
- Is Profound more expensive than TAMGIO?
- Profound's published pricing starts at $99/mo for a ChatGPT-only Starter tier and $399/mo for Growth (3 engines); Enterprise pricing is custom, and third-party reports suggest real-world enterprise deals often run $2,000-$5,000+/mo. TAMGIO's pricing tiers are not finalized publicly yet — the planned tiers (Weekly Scan, Daily + Competitors, Agency/White-label) have no dollar figures live yet.
- Which AI engines does each tool track?
- Ongoing tracking in TAMGIO runs on three engines — OpenAI web_search (gpt-4.1-mini), Perplexity Sonar, and Gemini grounded search. Google AI Overviews (via SerpAPI) is added in Audit Mode, for four measured surfaces in total. Profound covers a broader set — ChatGPT, Perplexity, Claude, Gemini, Copilot and others, up to 9 engines on its Enterprise plan.
- Does TAMGIO show raw evidence like Profound's citation analysis?
- Yes, but differently: every TAMGIO metric has a dashed underline that opens the exact raw API response, citations, and timestamp behind it. Profound's citation-source analysis instead identifies which websites are driving AI citations and rates their authority, which is useful for content strategy rather than per-metric evidence.
- Is TAMGIO built for enterprises like Profound is?
- No — TAMGIO is a self-serve tool aimed at teams and agencies that want transparent, affordable AI-visibility tracking. Profound leans enterprise: its Enterprise plan adds SSO/SAML, SOC2 compliance, and multi-brand tracking, and third-party sources describe its typical buyer as a CMO or VP of Marketing at a large company or agency.
- What is Profound's FactCheck feature, and does TAMGIO have something similar?
- FactCheck is Profound's tool for flagging inaccurate AI-generated claims about a brand and showing their source, aimed at correcting bad narratives. TAMGIO does not have a dedicated fact-correction feature — it focuses on honestly measuring mention rate, share of voice, citation rate, and prompt coverage, with raw evidence behind every number.