Ahrefs Brand Radar Alternatives: Where to Look Next
Competitor data as of September 2026 · source: Ahrefs — Brand Radar, Otterly.AI — pricing, Peec AI — pricing, Profound — pricing, Scrunch AI — pricing, Semrush — AI Visibility pricing
Ahrefs Brand Radar publishes custom prompts from €47/mo and an AI Visibility Index at €179/mo (83 prompts/day plus 2,500 monthly checks) across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, with a small prompt allowance already included in paid Ahrefs plans. Teams look for alternatives when they want AI visibility without an SEO-suite subscription, or when an index-style score is not the evidence they need. The published options are Otterly.AI ($29/mo for 15 prompts, $189/mo for 100), Semrush AI Toolkit ($99/mo per domain, 25 prompts), Scrunch AI ($250/mo Starter, six platforms), Profound ($99/mo ChatGPT-only, $399/mo for three engines), Peec AI (price not published) and TAMGIO (our product: raw evidence behind every metric, setup included). If you already pay for Ahrefs, the included allowance makes staying the cheapest way to start.
What Brand Radar is shaped for
Brand Radar sits inside an SEO platform, and its published structure reflects that: a small AI-prompt allowance included with paid plans, custom prompt tracking from €47/mo, and a separate AI Visibility Index at €179/mo with a daily prompt volume and a monthly check allowance. Platform coverage on its page is unusually broad for the price — AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude.
That shape suits a team whose primary job is SEO and whose AI-visibility question is "are we present, and is the trend moving". It suits less well a team whose question is "show me the exact answer behind this number, and let me control how many samples produced it" — index-style metrics and per-answer evidence are different products built for different arguments.
The second consideration is coupling. The allowance is attached to an Ahrefs subscription, so the effective cost of AI visibility depends on a decision about the rest of the platform. That is an advantage while you want Ahrefs and a constraint the moment you do not.
The alternatives, with published numbers
| Tool | Published entry price | Prompts at that tier | Platforms at that tier |
|---|---|---|---|
| Ahrefs Brand Radar (today) | from €47/mo custom prompts · €179/mo index | 83 prompts/day on the index | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Claude |
| Otterly.AI | $29/mo Lite · $189/mo · $489/mo | 15 · 100 · 400 | 4; Claude, Gemini and Google AI Mode are paid add-ons |
| Semrush AI Toolkit | $99/mo per domain, billed annually | 25 | ChatGPT, Google AI, Gemini, Perplexity |
| Scrunch AI | $250/mo Starter, billed annually ($300 monthly) | 350 custom + 1,000 industry | 6, including Claude, Google AI Mode and Meta |
| Profound | $99/mo Starter · $399/mo Growth, billed yearly | not published as a count | Starter: ChatGPT only · Growth: 3 · Enterprise: up to 9 |
| Peec AI | not published | not published | ChatGPT, Perplexity, Gemini |
| TAMGIO | $39/mo and up, setup included | 30-40 per project, sampled N× | 3 ongoing + Google AI Overviews in Audit Mode |
Currencies differ across this table — euros for Brand Radar, dollars elsewhere — so compare structures rather than exact figures, and convert at the rate your finance team actually uses.
When Brand Radar is still the right choice
Stay if Ahrefs is already in the budget, if the included prompt allowance covers your core questions, and if what you need is a trend line beside your existing SEO data rather than a defensible evidence trail. Stay also if platform breadth matters and budget does not stretch to a dedicated tool: few products publish seven platforms at this price point.
How to compare without getting fooled
- Separate allowance from capability. An included allowance of five prompts is a sample, not a measurement programme.
- Ask what a "check" is. Daily prompt counts and monthly check allowances describe volume, not sample size per prompt.
- Ask whether you can see one raw answer. Index scores compress exactly the detail you need when a number looks wrong.
- Price the whole subscription, not the add-on, if the add-on requires the suite.
Related reading
- Best AI visibility tracking tools in 2026 — six tools compared on dated numbers.
- Semrush AI Toolkit alternatives — the other suite add-on in this category.
- What AI-visibility tracking costs — prompt volume, engines and sample size, priced out.
- How TAMGIO measures — statuses, formulas and the evidence trail.
Frequently asked questions
- What does Ahrefs Brand Radar cost?
- Its page lists custom prompts starting at €47/mo and an AI Visibility Index at €179/mo including 83 prompts/day and 2,500 additional checks per month, with a small allowance of AI prompts already included in paid Ahrefs plans — five on Lite, rising with tier. Platforms listed are AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude.
- Why would a team move off Brand Radar?
- Usually because they want AI visibility decoupled from an SEO suite subscription, or because they need per-answer evidence and configurable sampling rather than an index-style score. Teams already paying for Ahrefs rarely have a price reason to move.
- Which alternative covers the most platforms?
- On published lists, Brand Radar itself and Scrunch AI ($250/mo Starter, six platforms) are the broadest; Profound reaches up to nine engines only on custom-priced Enterprise, and Otterly.AI publishes four with Claude and Gemini as paid add-ons.
- How is TAMGIO different?
- TAMGIO is our product, so read it as a vendor description: three engines tracked continuously plus Google AI Overviews in Audit Mode, 30-40 prompts per project sampled N times, every metric backed by the raw API answer and citation, and published formulas rather than an index score. Pricing is public — Weekly Scan $39/mo · Daily + Competitors $99/mo · Agency / White-label $249/mo · one-off audit from $60, setup included — and there is no self-serve signup.
Other alternative guides
- Otterly.AI Alternatives: What to Use Instead (and When to Stay)
- Peec AI Alternatives: Options With Published Pricing
- Profound Alternatives: Cheaper Ways to Track AI Visibility
- Scrunch AI Alternatives: Lighter Ways to Track AI Answers
- SE Ranking AI Visibility Alternatives: Published-Price Options
- Semrush AI Toolkit Alternatives: Dedicated Tools Compared
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