TAMGIO vs Profound: AI Visibility Tracking Compared
Competitor data as of September 2026 · source: Profound — pricing, GEO Toolbox — Profound pricing (2026-06)
TAMGIO and Profound both measure how often a brand appears in AI-generated answers, but they serve different buyers. TAMGIO is a transparent, early-access, evidence-first tool (setup included) that shows the raw API response behind every metric; ongoing tracking runs on three engines — OpenAI web_search, Perplexity Sonar, and Gemini grounded search — with Google AI Overviews added in Audit Mode, for four measured surfaces in total. Profound is an enterprise-grade AEO platform with broader engine coverage and dedicated narrative-correction tooling. Choose TAMGIO for transparent, affordable verification you can check yourself; choose Profound for multi-engine monitoring at enterprise scale with a dedicated account team.
What TAMGIO measures, and how
Ongoing tracking runs on three engines — OpenAI web_search (model gpt-4.1-mini), Perplexity Sonar (always grounded), and Gemini grounded search. Google AI Overviews (via SerpAPI) is added in Audit Mode, for four measured surfaces in total. Because AI Overviews is SERP-embedded, it can legitimately show "no_surface" when Google simply didn't render an AI Overview for a query — TAMGIO treats that as a distinct state from "brand not mentioned," rather than folding it into a lower score.
The headline metric is Discovery visibility — mentions in unbranded and competitor-named questions; branded questions are a separate segment. The metrics beneath it — Mention Rate, Share of Voice, Citation Rate, Prompt Coverage — are N-sample proxy measures, because a single AI answer is not deterministic and can't be trusted on its own. The formulas behind those metrics are public, and the same code produces the dashboard number, the shareable report, and the PDF. Only grounding-verified answers count toward the score; errors and no-surface results are shown openly rather than hidden or averaged away. Every metric carries a dashed underline you can open to see the raw API response, citations, and timestamp behind it.
Where Profound genuinely does well
Profound covers more ground on engines: ChatGPT, Perplexity and Google AI Overviews on Growth, up to 9 engines on Enterprise (including Claude, Gemini, Copilot, Grok, DeepSeek), with daily monitoring, visibility scoring and competitive benchmarking against named competitors. Its citation-source analysis identifies which websites are actually driving AI answers that mention a brand and rates their authority — a useful signal for content strategy. Profound also ships FactCheck, a feature that flags inaccurate AI-generated claims about a brand and shows their source, which goes beyond visibility measurement into narrative correction. On its top plan, Profound adds enterprise infrastructure — SSO/SAML, SOC2 compliance, multi-brand tracking — plus a separate "Prompt Volumes" product showing real consumer AI queries by region and demographic.
Pricing model
Early-access pricing
- Weekly Scan3 AI engines, weekly measurement
- $39/mo
- Daily + CompetitorsDaily scan, full competitor tracking
- $99/mo
- Agency / White-labelMultiple brands, reports under your name
- $249/mo
- One-off auditPDF report + unlisted share link — 10–12 prompts × 3 LLM engines × N=2 + Google AI Overviews; prompts from your homepage or your own list. Larger volumes are priced individually.
- from $60
We do the setup — prompts, tracking, reporting.
Profound's official pricing page (shown billed yearly; public figures have been published since 11 June 2026 according to third-party reviews) starts at $99/mo for Starter (ChatGPT only, 50 prompts), moves to $399/mo for Growth (3 engines — ChatGPT, Perplexity, Google AI Overviews; 100 prompts), and goes custom for Enterprise (up to 9 engines — Claude only here; multi-company tracking, SSO/SAML, SOC2). For Enterprise, a third-party estimate (GEO Toolbox, June 2026) is $2,000-$5,000+/mo; the same source describes Profound's real buyer as "large brands and Fortune 500 with a dedicated analyst".
TAMGIO's Weekly Scan starts below Profound's Starter at $39/mo and covers 3 engines (Profound's Starter is ChatGPT only); Daily + Competitors at $99/mo is a quarter of Profound's Growth tier. There is no free trial — we do the setup instead. The figures are early-access pricing.
Prompt setup and one-time audits
With TAMGIO, you write or AI-generate 30-40 candidate prompts and approve the final set yourself, spread across five intents: best-of, comparison, how-to, local, and pricing. If you just need a snapshot rather than ongoing tracking, Audit Mode runs a one-time, single-button domain audit — 10–12 prompts × 3 LLM engines × N=2 + Google AI Overviews in one scan, and an audit report with a PDF — separate from a full tracking project.
| Feature | TAMGIO | Profound |
|---|---|---|
| Engines measured | OpenAI web_search (gpt-4.1-mini), Perplexity Sonar, Gemini grounded search (ongoing); Google AI Overviews added in Audit Mode | Growth: ChatGPT, Perplexity, Google AI Overviews; Enterprise: up to 9 engines (Claude only here) |
| Core metrics | Discovery visibility (headline) + Mention Rate, Share of Voice, Citation Rate, Prompt Coverage (N-sample) | Visibility score, share of voice, competitive benchmarking |
| Raw evidence per metric | ✓ | Citation-source analysis showing which sites drive AI citations |
| Narrative correction (flags inaccurate AI claims) | — | ✓ |
| Public formulas | ✓ | not publicly detailed |
| One-time domain audit | Audit Mode — single button, 10–12 prompts × 3 LLM engines × N=2 + Google AI Overviews, PDF | not offered as a distinct one-time product |
| Enterprise infra (SSO/SAML, SOC2) | — | Enterprise plan only |
| Pricing | Weekly Scan $39/mo · Daily + Competitors $99/mo · Agency $249/mo · one-off audit from $60 | $99/mo Starter (billed yearly) to custom Enterprise; third-party Enterprise estimate $2,000-$5,000+/mo |
Where Profound genuinely does well
- Broad multi-platform daily monitoring — up to 9 engines on Enterprise (ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot, Grok, DeepSeek and more), with competitive benchmarking against named competitors.
- Citation-source analysis that identifies which websites are driving AI answers that mention a brand — useful for content strategy.
- FactCheck flags inaccurate AI-generated claims about a brand and their source, a narrative-correction feature TAMGIO does not offer.
- Enterprise-grade infrastructure (SSO/SAML, SOC2) and multi-brand tracking on its top plan, plus a separate Prompt Volumes panel-data product.
Which one fits you
Pick TAMGIO if you want a transparent, affordable way to verify AI-visibility claims — every number traces back to a real API response, there are no black-box scores, and no one on the team will promise you a percentage-point improvement an AI answer can't guarantee. Pick Profound if you're an enterprise or agency that needs broad multi-engine coverage, narrative correction, and enterprise infrastructure, and you have the budget for it.
FAQ
- Is Profound more expensive than TAMGIO?
- Profound's published pricing (billed yearly, as of September 2026) starts at $99/mo for a ChatGPT-only Starter tier and $399/mo for Growth (3 engines: ChatGPT, Perplexity, Google AI Overviews); Enterprise pricing is custom — a third-party estimate (GEO Toolbox) puts it at $2,000-$5,000+/mo. TAMGIO's early-access pricing is public: Weekly Scan $39/mo · Daily + Competitors $99/mo · Agency / White-label $249/mo · one-off audit from $60 — setup included. So TAMGIO starts below Profound's Starter tier; Profound's advantage is engine count and the enterprise feature set.
- Which AI engines does each tool track?
- Ongoing tracking in TAMGIO runs on three engines — OpenAI web_search (gpt-4.1-mini), Perplexity Sonar, and Gemini grounded search. Google AI Overviews (via SerpAPI) is added in Audit Mode, for four measured surfaces in total. Profound covers a broader set — ChatGPT, Perplexity and Google AI Overviews on Growth; up to 9 engines on Enterprise (including Claude, Gemini, Copilot, Grok, DeepSeek — Claude is Enterprise-only).
- Does TAMGIO show raw evidence like Profound's citation analysis?
- Yes, but differently: every TAMGIO metric has a dashed underline that opens the exact raw API response, citations, and timestamp behind it. Profound's citation-source analysis instead identifies which websites are driving AI citations and rates their authority, which is useful for content strategy rather than per-metric evidence.
- Is TAMGIO built for enterprises like Profound is?
- No — TAMGIO is an early-access product aimed at teams and agencies that want transparent, affordable AI-visibility tracking: there is no self-serve signup, we do the setup for you. Profound leans enterprise: its Enterprise plan adds SSO/SAML, SOC2 compliance, and multi-brand tracking, and a third-party review (GEO Toolbox) describes its real buyer as "large brands and Fortune 500 with a dedicated analyst".
- What is Profound's FactCheck feature, and does TAMGIO have something similar?
- FactCheck is Profound's tool for flagging inaccurate AI-generated claims about a brand and showing their source, aimed at correcting bad narratives. TAMGIO does not have a dedicated fact-correction feature — it focuses on honestly measuring mention rate, share of voice, citation rate, and prompt coverage, with raw evidence behind every number.
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