AI-visibility tracking tools measure how often a brand is mentioned, cited, and recommended inside AI-generated answers from systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews. The five tools worth evaluating in 2026 — TAMGIO, Otterly.AI, Peec AI, Profound, and Semrush AI Toolkit — differ mainly in which engines they measure, how deep their evidence trail goes, and whether they're sold as self-serve software or a managed service. This roundup compares them on those points rather than on marketing copy.
What these tools actually measure
Every tool in this category runs a set of prompts against one or more AI engines, checks whether a brand shows up in the answer, and turns that into a repeatable metric — usually something like mention rate, share of voice, or citation rate. Because AI answers are non-deterministic (the same prompt can return a different answer twice in a row), a single check means very little; the tools that matter run each prompt across a sample of repeats (N-sample tracking) rather than reporting a one-off snapshot as if it were a stable score.
Four criteria to judge any AI-visibility tool by
Engine coverage. Which AI surfaces does the tool actually query, and how — a native API call, a grounded search request, or a scraped/simulated result? ChatGPT, Perplexity, Gemini, and Google AI Overviews behave differently enough (different retrieval, different citation formats, AI Overviews only appearing on some searches) that "AI visibility" claims should specify exactly which surfaces they cover.
Evidence and citation drilldown. Can you click on a number and see the actual API response, the citations, and the timestamp behind it — or do you have to trust a dashboard score? This matters most when a metric looks wrong or a competitor's number looks suspiciously high.
Pricing model. Self-serve monthly plans let a team start small and see the data before committing budget. Quote-based or sales-led pricing usually means more customization but a longer buying cycle — worth knowing before you request a demo.
Self-serve vs managed. Some products are software you configure yourself; others are closer to a reporting service wrapped around the software, with an account team producing the analysis for you. Neither is wrong, but they suit different team sizes and buying processes.
The tools, compared honestly
TAMGIO measures brand mentions, citations, and recommendations with raw evidence behind every metric rather than a single opaque score. Ongoing tracking runs on three engines — OpenAI web_search, Perplexity Sonar, and Gemini grounded search. Google AI Overviews (via SerpAPI) is added in Audit Mode, for four measured surfaces in total. Its differentiator is an evidence-first design: every number has a dashed underline that opens the actual API response and citation when clicked, and the calculation behind every metric is public. It's built around N-sample prompt tracking (30-40 prompts per project) plus a one-time Audit Mode for a fast domain snapshot, aimed at teams that want to verify a claim themselves rather than take a dashboard's word for it.
Otterly.AI was one of the earlier dedicated AI-visibility trackers to reach the market, positioned as an accessible, self-serve tool for marketers and SEO practitioners who want a straightforward view of how their brand appears in ChatGPT, Perplexity, and Google AI Overviews. It's generally regarded as a low-friction entry point into the category rather than an enterprise analytics platform.
Peec AI is a European (French-founded) GEO tracking tool built for marketing and SEO teams, with a strong emphasis on competitor benchmarking across AI answer engines. Like Otterly.AI, it's sold as self-serve SaaS aimed at agencies and in-house marketers rather than as an enterprise suite.
Profound is the most enterprise-leaning tool on this list, having raised substantial venture funding and pitching itself at larger brands that want AI-answer analytics connected to traffic and business outcomes, not just mention counts. It tends toward a managed, sales-led buying motion, and its scope reaches into agentic and AI-referral traffic analytics beyond pure visibility tracking.
Scrunch AI sits at the enterprise end of the self-serve range: its published Starter plan is $250/mo billed annually ($300 month-to-month) for 3 seats and 350 custom prompts, and Growth is $417/mo annually for 5 seats and 700 custom prompts, with a 7-day trial on Starter. Its distinguishing feature is platform breadth — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta — plus persona-based prompts and page audits, which makes it the widest surface coverage on this list at a published price.
Semrush AI Toolkit bundles AI-visibility features into Semrush, the long-established SEO platform. Its real advantage is context: a team that already lives in Semrush for keyword and backlink data gets AI-visibility numbers inside the same workflow instead of adopting a new tool. The tradeoff is that it's an add-on inside a much broader suite rather than a purpose-built AI-visibility product, so prompt-level control and evidence depth are typically shallower than in dedicated tools.
| Tool | Buying and operating model | Difference highlighted in this article |
|---|---|---|
| TAMGIO | Early access with setup handled by the TAMGIO team | Three ongoing engines, Google AI Overviews in Audit Mode, and a raw answer behind every metric |
| Otterly.AI | Self-serve for marketers and SEO practitioners | A straightforward, low-friction entry point to the category |
| Peec AI | Self-serve SaaS for agencies and in-house marketers | Strong emphasis on competitor benchmarking across AI answer engines |
| Profound | Managed, sales-led buying motion for larger brands | Enterprise coverage that connects visibility to traffic and business outcomes |
| Scrunch AI | Self-serve with published enterprise-range pricing | Widest published platform coverage here — six surfaces, persona prompts and page audits |
| Semrush AI Toolkit | Add-on for teams already using Semrush | Brings AI visibility into an existing SEO workflow, with shallower prompt control and evidence depth |
What each one publishes as a price
Prices below were read from the vendors' own pricing pages on the date shown above this article. They are the entry tier, not the full cost of ownership: seats, extra prompts and domains are usually priced on top.
| Tool | Published entry price | Prompts at that tier | Engines at that tier |
|---|---|---|---|
| Otterly.AI | $29/mo (Lite) | 15 | 4 (ChatGPT, Google AI Overviews, Perplexity, Copilot) |
| Semrush AI Toolkit | $99/mo per domain, billed annually | 25 | ChatGPT, Google AI, Gemini, Perplexity |
| Profound | $99/mo Starter · $399/mo Growth, billed yearly | not published as a prompt count | Starter: ChatGPT only · Growth: 3 · Enterprise: up to 9 |
| Scrunch AI | $250/mo Starter, billed annually ($300 monthly) | 350 custom + 1,000 industry | 6 (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/Overviews, Meta) |
| Peec AI | not published | not published | ChatGPT, Perplexity, Gemini |
| TAMGIO | $39/mo and up, setup included | 30-40 per project, sampled N times | 3 ongoing + Google AI Overviews in Audit Mode |
The spread is real: the cheapest published entry tier on this list buys fifteen prompts on four engines, and the most expensive published entry tier buys hundreds of prompts on six. Comparing monthly fees without comparing prompt volume and engine count compares two different measurements.
How to choose
No tool here covers every engine with equal depth, and the right pricing model depends on team size as much as feature list — self-serve suits a team validating GEO before committing budget, managed suits a brand that wants someone else to own the reporting. Whichever tool you evaluate, including TAMGIO, ask the vendor to show you the raw evidence behind one specific metric during the demo. If a number can't be traced back to an actual API response or citation, treat it as an estimate, not a fact.
Frequently asked questions
- What is AI-visibility tracking?
- AI-visibility tracking measures how often a brand is mentioned, cited, or recommended inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews, usually by running a set of prompts across a sample of repeats and reporting rates like mention rate or share of voice.
- How is AI-visibility tracking different from SEO rank tracking?
- SEO rank tracking checks where a page ranks in a list of blue links for a keyword. AI-visibility tracking checks whether a brand appears inside a generated answer at all, which engine produced it, and whether the answer cites a source — a different signal that traditional rank trackers don't capture.
- Do all AI-visibility tools track the same AI engines?
- No. Coverage varies — some tools focus on ChatGPT and Perplexity only, others add Gemini or Google AI Overviews, and the underlying method (native API, grounded search, or simulated browsing) differs by vendor, which is why engine coverage should be checked explicitly before buying.
- Is TAMGIO a good fit for a small marketing team?
- TAMGIO is built as a transparent, early-access product with N-sample prompt tracking and a one-time Audit Mode for a fast first look: there is no self-serve signup — the TAMGIO team does the setup (prompts, tracking, reporting). That suits teams that want to start without a heavy sales process but also without configuring anything themselves; buyers should still compare it against Otterly.AI and Peec AI, which target the self-serve segment.
- Does this roundup include the publisher's own product?
- Yes, and it says so in the article: TAMGIO is our product, so treat its entry as a vendor description, not an independent review. That is also why the piece compares buying model, engine coverage and evidence depth — facts you can check on each vendor's own page — instead of ranking the tools or scoring them.
- How current are the prices in this article?
- Every price was read from the vendor pricing page listed under the title on the date shown there. AI-visibility pricing changes often, so check the vendor page before budgeting; a price that is not published at all (Peec AI) means a sales cycle before you get a number.
